Many media companies are struggling to grow their businesses and maximize revenue in today’s tough economic environment. This past November, I was asked to present the Praetorian story at the InfoCommerce InfoData 2011 Conference in Philadelphia. My objective was to outline lessons from our experience in the public safety market that other companies might use to jumpstart their businesses. Core to my presentation was our experience launching our grant assistance business which has connected 100s of police and fire departments with millions of dollars in federal, state and foundation grant funding to purchase equipment. The case study serves as an instructive example of how to use an online business model combining content, community and data to solve business problems.
On a side note, I'd like to extend a special thanks to the InfoCommerce team for a great conference and the opportunity to present.