
“We've stayed away from cost-per-lead and cost-per-click programs,” says Alex. “A lot of the companies we work with say they're only measuring online advertising by the number of sales leads they get. If we're working off that metric, how do we value everything else we're doing?"
Find out what else Alex had to say – take a look at the full article here:
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100409/MEDIABUSINESS/304089995/1065.