Monday, October 26, 2009

Acceleration of print dollars moving online

From what we are seeing, not only within our markets but across the b2b media space as a whole, the move from print to online is continuing to accelerate despite the current economic environment. Much of this acceleration is being driven by more traditionally minded companies moving meaningful portions of their advertising budgets away from print. We are predicting this trend to continue through Q1 2010 particularly as larger companies finalize planning for next year's advertising budgets. Below is a nice summary from Direct Marketing News using CDW and IKEA as examples:

Dignital Marketing Shift Speeds Up - DMNews

Tuesday, October 6, 2009 Named As One of 10 Great Media Sites of 2009 by BtoB Magazine

It’s not often that a major industry publication recognizes your flagship Web site as best in class. I’m pleased to announce that has been included by BtoB’s Media Business Magazine in its annual “10 Great Media Sites” issue, alongside such elite publications as BusinessWeek, Financial Times and the Wall Street Journal. PoliceOne is widely recognized as the leading online resource for law enforcement and is celebrating its 10 year anniversary this fall. This honor clearly validates the site as a leader not only in public safety, but within online media as a whole. Each year, B2B magazine’s compilation recognizes sites that make the best use of technologies and strategies employed by the top players in digital media. This year, the focus was on meeting the challenge of monetization. The article cited PoliceOne’s success with its video initiatives – and PoliceOneTV - as a key differentiator.

Check out the coverage: