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Check out the recent coverage we received in BtoB Magazine. This case study focuses on our successes and strategies in regards to Facebook, in particularly our social media reach on FireRescue1.
Seeded content, engagement drive a Facebook Strategy
Paul Gillen
Can you believe that a b2b publisher can rival Newsweek in Facebook presence?
Believe it. The praetorian Group, an online-only media company for public safety professionals, has amassed a remarkable 192,000 "likes" for its FireRescue1 page on Facebook, or about 10,000 more than the venerable newsmagazine.
In fact, when combined with the companion PoliceOne.com and EMS1 pages, Praetorian's Facebook footprint nearly double that of Rolling Stone. In building such a successful presence, Praetorian has learned that tactics about engaging the Facebook audience that would be useful to any marketer.
Read the full article here.
